\u201cSenin \u00e7ana\u011f\u0131nda bal\u0131n olsun, ar\u0131s\u0131 Ba\u011fdat\u2019tan gelir\u201d<\/p>\n\n\n\n
G\u00fcn\u00fcm\u00fczde i\u00e7erik bombard\u0131man\u0131 alt\u0131nday\u0131z. \u00d6yle ki istemedi\u011fimiz ve de takip edemedi\u011fimiz kadar i\u00e7erik var \u00f6n\u00fcm\u00fczde. \u0130\u00e7erik dedi\u011fimiz zaman, i\u00e7inde haber, bilgi, g\u00f6rsel, yaz\u0131, m\u00fczik, e\u011flence ne derseniz d\u00e2hildir. Art\u0131k \u00f6n\u00fcm\u00fcze d\u00fc\u015fen hemen her \u015feye \u2018i\u00e7erik\u2019 denmeye ba\u015flad\u0131.<\/p>\n\n\n\n
Elbette i\u00e7erik \u00e7o\u011fal\u0131nca i\u00e7erik \u00fcreticileri de \u00e7o\u011fald\u0131. Eskiden payla\u015f\u0131mc\u0131 dedi\u011fimiz ki\u015filer art\u0131k i\u00e7erik \u00fcretici diye an\u0131l\u0131yor -ki ben de kendimi zaman zaman \u00f6yle tarif ediyorum. 2014 y\u0131l\u0131na de\u011fin sosyal medya kullanmayan ben, bug\u00fcnlerde t\u00fcm tu\u015flara basm\u0131\u015f durumday\u0131m. Facebook, WhatsApp, Instagram, X platformu, YouTube, TikTok hepsi birden var.<\/p>\n\n\n\n
Sosyal medyaya ge\u00e7 ad\u0131m att\u0131\u011f\u0131m\u0131 d\u00fc\u015f\u00fcn\u00fcyorum ama yine de bir sosyal medya kurdu say\u0131lmam; zira fazla teknik bilgim yok. Palyatif \u00e7\u00f6z\u00fcmlerle yol almaya \u00e7al\u0131\u015f\u0131yorum sadece.<\/p>\n\n\n\n
Ger\u00e7i ben daha \u00e7ok duyuru niyetine oraday\u0131m. Faal kullan\u0131c\u0131 de\u011filim, asl\u0131nda duyuruyu b\u0131rak\u0131p \u00e7\u0131k\u0131yorum. Ama her \u015feye ra\u011fmen alt\u0131 platformda birden at ko\u015fturmak zaman al\u0131yor. Benim sosyal medyaya bu denli angaje olmam, konjonkt\u00fcrel durumla alakal\u0131d\u0131r. Zira art\u0131k insanlar y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmelerden, kalabal\u0131klardan imtina eder oldular. Daha \u00e7ok sosyal medyada var olmaya \u00e7al\u0131\u015f\u0131l\u0131yor -ki ben de bu yolu b\u00fcnyeme daha uygun buldum.<\/p>\n\n\n\n
Yaz\u0131, anlat\u0131m yoluyla var olmak g\u00fcnden g\u00fcne g\u00fc\u00e7le\u015fiyor. Zira neyin \u00f6zg\u00fcn, neyin intihal oldu\u011fu ya da yapay zek\u00e2 \u00fcr\u00fcn\u00fc olup olmad\u0131\u011f\u0131 bulan\u0131kla\u015f\u0131yor. O bak\u0131mdan \u00f6zg\u00fcn i\u00e7erik \u00fcretmeye, yaz\u0131 yazmaya, kendi m\u00fchr\u00fcn\u00fcz\u00fc vurman\u0131z gerekir. Misal, \u00f6n\u00fcm\u00fczde d\u00fcnya \u00e7ap\u0131nda kutlanan 1 May\u0131s var. 1 May\u0131s ile ilgili yaz\u0131 payla\u015fmak isteyenler i\u00e7in y\u00fcz binlerce se\u00e7enek vard\u0131r sosyal medyada. Kopyala, kes, montajla, i\u015fte sana \u015fahane bir 1 May\u0131s yaz\u0131s\u0131. Kim yazd\u0131? Belli de\u011fil, oradan buradan al\u0131nt\u0131lad\u0131n\u0131z; alt\u0131na ad\u0131n\u0131z\u0131 yazd\u0131n\u0131z, kim nereden bilecek?<\/p>\n\n\n\n
Fakat yaz\u0131da, kendi tarz\u0131n\u0131 yaratanlar da var. Bak\u0131nca \u015f\u0131p diye anlars\u0131n\u0131z. Zira yazar\u0131n bir nevi gizli imzas\u0131 vard\u0131r orada. Her sat\u0131ra yans\u0131yan…<\/p>\n\n\n\n
G\u00fcn\u00fcm\u00fczde i\u00e7erik \u00fcretmek mesele de\u011fil ama \u00f6zg\u00fcn i\u00e7erik \u00fcretmek mesele. Yani kendiniz olmak \u00f6nemli. Yoksa kes-yap\u0131\u015ft\u0131r, yapay zek\u00e2ya y\u00f6nlendir, bir \u015feyler \u00e7\u0131kar ortaya ama o sizin \u00fcr\u00fcn\u00fcn\u00fcz de\u011fildir. Bir\u00e7oklar\u0131 bu yapay \u00fcr\u00fcnlerin fark\u0131ndad\u0131r. Kim ne kadar \u00f6zg\u00fcn kalabilir, bilirler. B\u0131y\u0131k alt\u0131ndan hafif\u00e7e g\u00fcl\u00fcmserler; fakat genellikle hat\u0131ra binaen ses \u00e7\u0131kartmazlar. Arada hat\u0131r yoksa bile ba\u015flar\u0131na dert a\u00e7mak istemezler ya da muhatap olmay\u0131 kendilerine yak\u0131\u015ft\u0131rmazlar.<\/p>\n\n\n\n
Hani ne demi\u015fler \u201cbiz k\u0131rk ki\u015fiyiz, birbirimizi biliriz\u201d i\u015fte o hesap. Bir de \u2018\u00fcnl\u00fc-etiketli\u2019 payla\u015f\u0131mc\u0131 meselesi var. \u2018\u00dcnl\u00fc etiketli\u2019 veyahut kartviziti kalabal\u0131k ki\u015fi, \u2018yellense\u2019 g\u00fcndem oluyor. Hemen do\u011fru ve yararl\u0131 kabul ediliyor. Fakat \u2018\u00fcns\u00fcz\u2019 ki\u015fi y\u0131rt\u0131nsa ve hatta \u00fczerine benzin d\u00f6k\u00fcp yaksa bile kimsenin umurunda de\u011fildir. Zira onun \u00fcrettikleri duyulmaz, bilinmez.<\/p>\n\n\n\n
Burada hemen \u015fu soru g\u00fcndeme gelir. Etiket mi \u00f6nemlidir yoksa i\u00e7erik mi? Bence etiket \u00f6nemlidir. Zira etiketin yoksa \u00fcretti\u011fin i\u00e7erikten kimsenin haberi olmaz. Etiketin varsa i\u00e7eri\u011fin fazla \u00f6nemi yoktur. \u2018Yellensen\u2019 i\u00e7erik de\u011feri ta\u015f\u0131r.<\/p>\n\n\n\n
Eskiden bilgiye ula\u015fmak zordu. Ad\u0131n\u0131 duyurmak zordu. \u015eimdi kolayca milyonlarca bilgiye ula\u015f\u0131yorsunuz ve de belki k\u0131sa s\u00fcreli\u011fine me\u015fhur oluyorsunuz. Ama sorun kal\u0131c\u0131 olmakta. Milyonlarca payla\u015f\u0131mc\u0131, i\u00e7erik \u00fcreticisi aras\u0131ndan s\u0131yr\u0131lmak \u00f6nemli.<\/p>\n\n\n\n
Kaliteli i\u00e7erik, etiketli ki\u015fi taraf\u0131ndan m\u0131 \u00e7\u0131kar yoksa etiketli ki\u015fi, \u00fcretti\u011fi i\u00e7eriklerden mi \u00e7\u0131kar? Galiba insan \u00f6nce mesle\u011finde zirve yapacak, az \u00e7ok tan\u0131nacak, sonra da i\u00e7erik \u00fcretmeye ba\u015flayacak. San\u0131yorum en ideali bu. Ama tabii istisnalar her zaman m\u00fcmk\u00fcnd\u00fcr.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cSenin \u00e7ana\u011f\u0131nda bal\u0131n olsun, ar\u0131s\u0131 Ba\u011fdat\u2019tan gelir\u201d G\u00fcn\u00fcm\u00fczde i\u00e7erik bombard\u0131man\u0131 alt\u0131nday\u0131z. \u00d6yle ki istemedi\u011fimiz ve de takip edemedi\u011fimiz kadar i\u00e7erik var \u00f6n\u00fcm\u00fczde. \u0130\u00e7erik dedi\u011fimiz zaman, i\u00e7inde haber, bilgi, g\u00f6rsel, yaz\u0131, m\u00fczik, e\u011flence ne derseniz d\u00e2hildir. Art\u0131k \u00f6n\u00fcm\u00fcze d\u00fc\u015fen hemen her \u015feye \u2018i\u00e7erik\u2019 denmeye ba\u015flad\u0131. Elbette i\u00e7erik \u00e7o\u011fal\u0131nca i\u00e7erik \u00fcreticileri de \u00e7o\u011fald\u0131. Eskiden payla\u015f\u0131mc\u0131 dedi\u011fimiz ki\u015filer […]<\/p>\n","protected":false},"author":14001,"featured_media":161038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"i\u00e7erik","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"G\u00fcn\u00fcm\u00fczde i\u00e7erik bombard\u0131man\u0131 alt\u0131nday\u0131z. \u00d6yle ki istemedi\u011fimiz ve de takip edemedi\u011fimiz kadar i\u00e7erik var \u00f6n\u00fcm\u00fczde.","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":"","_yoast_wpseo_focuskw_text_input":""},"categories":[9170],"tags":[],"yoast_head":"\n