Bundan on y\u0131l \u00f6nce birisi \u00e7\u0131k\u0131p, “Gelecekte d\u00fcnyan\u0131n en b\u00fcy\u00fck \u015firketlerini y\u00f6netmek i\u00e7in devasa plazalara, binlerce \u00e7al\u0131\u015fan\u0131n ayn\u0131 \u00e7at\u0131 alt\u0131nda sabah dokuz ak\u015fam be\u015f mesai yapmas\u0131na gerek kalmayacak,” deseydi, muhtemelen ona \u015f\u00fcpheyle bakard\u0131k. Ancak bug\u00fcn, o “gelecek” tam olarak ayaklar\u0131m\u0131z\u0131n bast\u0131\u011f\u0131 zemin haline geldi.<\/p>\n\n\n\n
Dijitalle\u015fme, hayat\u0131m\u0131za sessiz sedas\u0131z giren bir trend olmaktan \u00e7\u0131kt\u0131; art\u0131k i\u015f d\u00fcnyas\u0131n\u0131n, sosyal ya\u015fam\u0131n ve hatta bireysel varolu\u015fumuzun tam merkezinde yer alan bir hayatta kalma m\u00fccadelesine d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n\n\n\n
Peki, biz bu h\u0131z\u0131n neresindeyiz?<\/p>\n\n\n\n
Teknolojik d\u00f6n\u00fc\u015f\u00fcm sadece bilgisayar ekranlar\u0131ndaki yaz\u0131l\u0131mlardan ibaret de\u011fil. Bu d\u00f6n\u00fc\u015f\u00fcm, i\u015f yap\u0131\u015f \u015fekillerimizi k\u00f6kten de\u011fi\u015ftirirken beraberinde yeni sorumluluklar ve yasal zorunluluklar da getiriyor. Art\u0131k bir i\u015fletmenin ba\u015far\u0131s\u0131, sadece \u00fcretti\u011fi ciroyla de\u011fil dijital altyap\u0131s\u0131n\u0131 ne kadar g\u00fcvenli tuttu\u011fu, de\u011fi\u015fen yeni nesil mevzuatlara ne kadar h\u0131zl\u0131 uyum sa\u011flad\u0131\u011f\u0131 ve insan kayna\u011f\u0131n\u0131 bu yeni d\u00fczene nas\u0131l haz\u0131rlad\u0131\u011f\u0131yla \u00f6l\u00e7\u00fcl\u00fcyor.<\/p>\n\n\n\n
Geleneksel y\u00f6ntemlere s\u0131k\u0131 s\u0131k\u0131ya ba\u011fl\u0131 kalan, “Biz y\u0131llard\u0131r bu i\u015fi b\u00f6yle yap\u0131yoruz” diyen i\u015fletmelerin, dijitalle\u015fen ve \u015feffafla\u015fan k\u00fcresel pazarda rekabet etme \u015fans\u0131 her ge\u00e7en g\u00fcn azal\u0131yor. \u00c7\u00fcnk\u00fc yeni d\u00fcnya d\u00fczeni, hantall\u0131\u011f\u0131 de\u011fil, esnekli\u011fi ve h\u0131z\u0131 \u00f6d\u00fcllendiriyor.<\/p>\n\n\n\n
Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en g\u00fczel taraf\u0131 ise f\u0131rsat e\u015fitli\u011fi yaratmas\u0131. Bug\u00fcn Mersin\u2019in bir mahallesindeki yerel bir \u00fcretici veya k\u00fc\u00e7\u00fck bir esnaf, do\u011fru bir dijital stratejiyle, do\u011fru web ara\u00e7lar\u0131n\u0131 ve sosyal mecralar\u0131 kullanarak sesini t\u00fcm d\u00fcnyaya duyurabiliyor. Mesafe kavram\u0131 anlam\u0131n\u0131 yitirirken, yerel olan\u0131n k\u00fcreselle\u015fmesi hi\u00e7 bu kadar kolay olmam\u0131\u015ft\u0131.<\/p>\n\n\n\n
Ancak madalyonun bir de di\u011fer y\u00fcz\u00fc var: Dijital d\u00fcnyada var olmak, sadece bir web sitesine veya sosyal medya hesab\u0131na sahip olmak demek de\u011fildir. O d\u00fcnyay\u0131 do\u011fru okumak, hedef kitleyle do\u011fru ve etkili bir ileti\u015fim dili kurabilmek ve en \u00f6nemlisi de g\u00fcncel kalabilmektir.<\/p>\n\n\n\n
De\u011fi\u015fim r\u00fczg\u00e2r\u0131 sert esti\u011finde, baz\u0131lar\u0131 korunakl\u0131 duvarlar \u00f6rmeye \u00e7al\u0131\u015f\u0131r, baz\u0131lar\u0131 ise yel de\u011firmenleri in\u015fa eder. \u0130\u015f d\u00fcnyas\u0131nda, kamu y\u00f6netiminde ya da bireysel kariyerlerimizde y\u00f6n\u00fcm\u00fcz\u00fc r\u00fczg\u00e2ra kar\u015f\u0131 d\u00f6nmek yerine, o r\u00fczg\u00e2r\u0131 arkam\u0131za almay\u0131 \u00f6\u011frenmek zorunday\u0131z.<\/p>\n\n\n\n
Unutmayal\u0131m ki tarihin her d\u00f6neminde g\u00fc\u00e7l\u00fc olanlar de\u011fil, de\u011fi\u015fime en fazla uyum sa\u011flayabilenler ayakta kalm\u0131\u015ft\u0131r. Dijitalle\u015fme trenini ka\u00e7\u0131rmak, sadece bug\u00fcn\u00fc de\u011fil gelece\u011fi de kaybetmek demektir. Ve o tren, istasyonda bekleyenler i\u00e7in vagonlar\u0131n\u0131 \u00e7oktan hareket ettirdi.<\/p>\n\n\n\n
Soru \u015fu: Biz o vagonun i\u00e7inde miyiz, yoksa arkas\u0131ndan el sallayanlar aras\u0131nda m\u0131?<\/p>\n","protected":false},"excerpt":{"rendered":"
Bundan on y\u0131l \u00f6nce birisi \u00e7\u0131k\u0131p, “Gelecekte d\u00fcnyan\u0131n en b\u00fcy\u00fck \u015firketlerini y\u00f6netmek i\u00e7in devasa plazalara, binlerce \u00e7al\u0131\u015fan\u0131n ayn\u0131 \u00e7at\u0131 alt\u0131nda sabah dokuz ak\u015fam be\u015f mesai yapmas\u0131na gerek kalmayacak,” deseydi, muhtemelen ona \u015f\u00fcpheyle bakard\u0131k. Ancak bug\u00fcn, o “gelecek” tam olarak ayaklar\u0131m\u0131z\u0131n bast\u0131\u011f\u0131 zemin haline geldi. Dijitalle\u015fme, hayat\u0131m\u0131za sessiz sedas\u0131z giren bir trend olmaktan \u00e7\u0131kt\u0131; art\u0131k i\u015f […]<\/p>\n","protected":false},"author":14013,"featured_media":167144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Dijitalle\u015fme","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Dijitalle\u015fme, hayat\u0131m\u0131za sessiz sedas\u0131z giren bir trend olmaktan \u00e7\u0131kt\u0131, i\u015f d\u00fcnyas\u0131n\u0131n merkezinde bir hayatta kalma m\u00fccadelesine d\u00f6n\u00fc\u015ft\u00fc.","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":"","_yoast_wpseo_focuskw_text_input":""},"categories":[11361],"tags":[],"yoast_head":"\n