{"id":169045,"date":"2026-07-22T22:38:21","date_gmt":"2026-07-22T19:38:21","guid":{"rendered":"https:\/\/epochtimestr.com\/?p=169045"},"modified":"2026-07-22T22:38:26","modified_gmt":"2026-07-22T19:38:26","slug":"medya-kuruluslari-google-ile-yollarini-ayiriyor","status":"publish","type":"post","link":"https:\/\/epochtimestr.com\/index.php\/medya-kuruluslari-google-ile-yollarini-ayiriyor","title":{"rendered":"Medya Kurulu\u015flar\u0131 Google \u0130le Yollar\u0131n\u0131 Ay\u0131r\u0131yor"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"640\" src=\"https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/google.webp\" alt=\"Dev medya \u015firketleri Google ile yollar\u0131n\u0131 ay\u0131r\u0131yor. (Foto\u011fraf: Simon, Pixabay)\" class=\"wp-image-169046\" style=\"width:840px;height:auto\" srcset=\"https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/google.webp 1280w, https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/google-300x150.webp 300w, https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/google-150x75.webp 150w, https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/google-768x384.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">Dev medya \u015firketleri Google ile yollar\u0131n\u0131 ay\u0131r\u0131yor. (Foto\u011fraf: Simon, Pixabay)<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Google arama trafi\u011findeki d\u00fc\u015f\u00fc\u015f, b\u00fcy\u00fck medya kurulu\u015flar\u0131n\u0131 i\u00e7erik eri\u015fimini yeniden de\u011ferlendirmeye y\u00f6neltti.<\/h2>\n\n\n\n<p>Google arama trafi\u011findeki d\u00fc\u015f\u00fc\u015f, b\u00fcy\u00fck <a href=\"https:\/\/epochtimestr.com\/index.php\/medya-ve-iletisim-dunyasinin-basarili-ismi-leyla-pak-deva-yenisehire-baskan-oldu\" target=\"_blank\" rel=\"noreferrer noopener\">medya kurulu\u015flar\u0131<\/a>n\u0131 i\u00e7erik eri\u015fimini yeniden de\u011ferlendirmeye y\u00f6neltti. <a href=\"https:\/\/epochtimestr.com\/index.php\/google-yaklasik-11-000-youtube-kanalini-kaldirdi\" target=\"_blank\" rel=\"noreferrer noopener\">Google&#8217;\u0131n<\/a> y\u0131llard\u0131r dijital yay\u0131nc\u0131lar i\u00e7in en \u00f6nemli trafik kaynaklar\u0131ndan biri olan <a href=\"https:\/\/epochtimestr.com\/index.php\/cin-ulkedeki-tek-yabanci-arama-motoruna-erisimi-engelledi\" target=\"_blank\" rel=\"noreferrer noopener\">arama motoru<\/a>, yapay zek\u00e2 destekli arama deneyiminin yayg\u0131nla\u015fmas\u0131yla birlikte medya sekt\u00f6r\u00fcnde ciddi bir tart\u0131\u015fman\u0131n merkezine oturdu. Google&#8217;\u0131n <a href=\"https:\/\/epochtimestr.com\/index.php\/beyaz-saray-siber-guvenlik-icin-yapay-zeka-kullanacak\" target=\"_blank\" rel=\"noreferrer noopener\">yapay zek\u00e2 <\/a>taraf\u0131ndan olu\u015fturulan yan\u0131tlar\u0131 art\u0131k kullan\u0131c\u0131 sorgular\u0131n\u0131 do\u011frudan arama sayfas\u0131nda \u00e7\u00f6z\u00fcyor. \u00d6zellikle yapay zek\u00e2 taraf\u0131ndan olu\u015fturulan \u00f6zetlerin kullan\u0131c\u0131lar\u0131n do\u011frudan haber sitelerine gitme ihtiyac\u0131n\u0131 azaltmas\u0131, yay\u0131nc\u0131lar\u0131n reklam gelirlerini ve dijital b\u00fcy\u00fcme stratejilerini olumsuz etkiliyor.<\/p>\n\n\n\n<p>\u00d6nde gelen dijital yay\u0131nc\u0131lar ve \u00e7evrimi\u00e7i platformlardan olu\u015fan giderek b\u00fcy\u00fcyen bir koalisyon, Google&#8217;\u0131n i\u00e7eriklerine eri\u015fimini kesmekle tehdit ediyor. Ayr\u0131ca arama devinin yapay zek\u00e2 destekli yan\u0131tlar\u0131n\u0131n web ekonomisini nas\u0131l yeniden \u015fekillendirdi\u011fi konusunda y\u00fcksek riskli bir m\u00fccadeleyi t\u0131rmand\u0131r\u0131yor.<\/p>\n\n\n\n<p>Verilere g\u00f6re Haziran 2025 ile Haziran 2026 aras\u0131nda ABD kaynakl\u0131 Google arama trafi\u011finde \u00f6nemli kay\u0131plar ya\u015fand\u0131. USA Today&#8217;in Google&#8217;dan ald\u0131\u011f\u0131 trafik yakla\u015f\u0131k y\u00fczde 50 azal\u0131rken, Politico&#8217;da bu oran y\u00fczde 23, CNN&#8217;de yakla\u015f\u0131k y\u00fczde 25 ve Business Insider&#8217;da ise y\u00fczde 85&#8217;in \u00fczerine \u00e7\u0131kt\u0131.<\/p>\n\n\n\n<p>Wall Street Journal&#8217;\u0131n bir raporuna g\u00f6re, \u00e7evrimi\u00e7i forum Reddit, Google&#8217;\u0131n geni\u015f insan konu\u015fma verisi k\u00fct\u00fcphanesini yapay zeka modellerini e\u011fitmek i\u00e7in kullanmas\u0131n\u0131 engellemeyi g\u00f6r\u00fc\u015ft\u00fc. Bu hamle, iki \u015firketin 2024 y\u0131l\u0131nda imzalanan ve y\u0131ll\u0131k yakla\u015f\u0131k 60 milyon dolar de\u011ferinde oldu\u011fu tahmin edilen veri lisanslama anla\u015fmas\u0131n\u0131n yenilenmesi konusunda g\u00f6r\u00fc\u015fmeler yapt\u0131\u011f\u0131 bir d\u00f6nemde geldi. Google&#8217;\u0131n yapay zeka taraf\u0131ndan olu\u015fturulan \u00f6zetlerinin, arama sonu\u00e7lar\u0131 sayfas\u0131nda kullan\u0131c\u0131 sorular\u0131n\u0131 do\u011frudan yan\u0131tlamas\u0131 ve platformlar\u0131n reklam geliri elde etmek i\u00e7in ba\u011fl\u0131 oldu\u011fu t\u0131klama trafi\u011fini d\u00fc\u015f\u00fcrmesiyle birlikte Reddit&#8217;in hesaplamalar\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fti.<\/p>\n\n\n\n<p>USA Today, Reuters, Politico, The Economist ve People Inc. gibi yay\u0131nlar ili\u015fkilerini yeniden de\u011ferlendiriyor. Bunun yan\u0131 s\u0131ra baz\u0131 y\u00f6neticiler Google&#8217;\u0131n web taray\u0131c\u0131lar\u0131n\u0131n tamamen engellenmesinin ciddi olarak d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fc konusunda uyar\u0131da bulunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google arama trafi\u011findeki d\u00fc\u015f\u00fc\u015f, b\u00fcy\u00fck medya kurulu\u015flar\u0131n\u0131 i\u00e7erik eri\u015fimini yeniden de\u011ferlendirmeye y\u00f6neltti. Google arama trafi\u011findeki d\u00fc\u015f\u00fc\u015f, b\u00fcy\u00fck medya kurulu\u015flar\u0131n\u0131 i\u00e7erik eri\u015fimini yeniden de\u011ferlendirmeye y\u00f6neltti. Google&#8217;\u0131n y\u0131llard\u0131r dijital yay\u0131nc\u0131lar i\u00e7in en \u00f6nemli trafik kaynaklar\u0131ndan biri olan arama motoru, yapay zek\u00e2 destekli arama deneyiminin yayg\u0131nla\u015fmas\u0131yla birlikte medya sekt\u00f6r\u00fcnde ciddi bir tart\u0131\u015fman\u0131n merkezine oturdu. Google&#8217;\u0131n yapay zek\u00e2 taraf\u0131ndan [&hellip;]<\/p>\n","protected":false},"author":12791,"featured_media":169046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"medya - google","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Google'daki arama trafi\u011fi d\u00fc\u015f\u00fc\u015f\u00fc, b\u00fcy\u00fck medya kurulu\u015flar\u0131n\u0131 i\u00e7erik eri\u015fimini yeniden de\u011ferlendirmeye y\u00f6neltti.","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":"","_yoast_wpseo_focuskw_text_input":""},"categories":[5,1,8138,6907],"tags":[11850,11852,165,11851,11853,8268],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medya Kurulu\u015flar\u0131 Google \u0130le Yollar\u0131n\u0131 Ay\u0131r\u0131yor - 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