{"id":77788,"date":"2014-08-03T21:30:46","date_gmt":"2014-08-03T18:30:46","guid":{"rendered":"http:\/\/epochtimestr.com\/?p=77788"},"modified":"2014-08-04T01:23:09","modified_gmt":"2014-08-03T22:23:09","slug":"facebookun-gelecegin-reklamciligi-oldugu-hikayesi-ne-kadar-dogru","status":"publish","type":"post","link":"https:\/\/epochtimestr.com\/index.php\/facebookun-gelecegin-reklamciligi-oldugu-hikayesi-ne-kadar-dogru","title":{"rendered":"Facebook\u2019un Gelece\u011fin Reklamc\u0131l\u0131\u011f\u0131 Oldu\u011fu Hikayesi Ne Kadar Do\u011fru?"},"content":{"rendered":"
\"Epoch<\/a>
Epoch Times<\/figcaption><\/figure>\n

Facebook\u2019un son zamandaki reklam kazan\u00e7lar\u0131na bak\u0131l\u0131rsa, reklamc\u0131l\u0131k d\u00fcnyas\u0131n\u0131n bir d\u00f6n\u00fcm noktas\u0131na geldi\u011fi sinyalini almak kolay olacakt\u0131r. Facebook, \u00e7o\u011fu reklamlardan gelen \u00fc\u00e7 ayl\u0131k gelirlerinde %61 oran\u0131nda devam eden bir y\u00fckselmeye sahip. Yat\u0131r\u0131mc\u0131lar bu durumdan memnun, ancak gelirlerin %62\u2019sinin Facebook\u2019un mobil reklamlar\u0131ndan gelmesi, bu ge\u00e7i\u015fi sa\u011flamak i\u00e7in m\u00fccadele etmeleri gerekti\u011fi konusunda endi\u015felerini g\u00f6steriyor.<\/p>\n

T\u00fcm bu sonu\u00e7lara bak\u0131ld\u0131\u011f\u0131nda, gelece\u011fin reklamc\u0131l\u0131\u011f\u0131n\u0131n sosyal medya reklamc\u0131l\u0131\u011f\u0131na ve dolay\u0131s\u0131yla Facebook\u2019un bu pazarda dominant bir g\u00fc\u00e7 olaca\u011f\u0131 y\u00f6ne do\u011fru giti\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p>\n

Manzaray\u0131 De\u011fi\u015ftirmenin \u0130lizyonu<\/strong><\/p>\n

\u0130nsanlar\u0131n, pop\u00fcler olan iki ana hikayenin sonucunda bu fikre nas\u0131l kap\u0131ld\u0131klar\u0131n\u0131 g\u00f6rmek kolay. \u00d6ncelikle, mobil teknolojinin git gide bilgisayar ve televizyondan daha dominant bir teknoloji oldu\u011funa inand\u0131r\u0131l\u0131yoruz. \u0130kincisi, genellikle sahip olunan ortak bir fikir olarak insanlar televizyon seyretmek yerine t\u00fcm vaktini sosyal medyada veya internette di\u011fer \u015feyleri yaparak ge\u00e7iriyor. Bu iki hikayede do\u011fru elementler olmas\u0131na ra\u011fmen, hi\u00e7biri tamamen do\u011fru de\u011fil ve reklamc\u0131lar\u0131n t\u00fcketicilere ula\u015fmalar\u0131nda belirli etkin yollara sahip olduklar\u0131n\u0131 g\u00f6stermiyor.<\/p>\n

Global olarak, reklamc\u0131l\u0131k pazar\u0131 bu y\u0131l 600 trilyon $ de\u011ferinin alt\u0131nda. Dijital reklamc\u0131l\u0131k t\u00fcm pazar\u0131n ve dijital reklamc\u0131l\u0131\u011f\u0131n %25\u2019ini kaps\u0131yor. Google\u2019\u0131n %31 pay\u0131 var. Facebook ise dijital reklamc\u0131l\u0131k pazar\u0131nda sadece %7 paya sahip.<\/p>\n

\"Global<\/a>
Global ve Dijital Reklam B\u00fct\u00e7eleri<\/figcaption><\/figure>\n

T\u00fcm Reklamlar E\u015fit De\u011fil<\/strong><\/p>\n

D\u00fc\u015f\u00fcn\u00fclmesi gereken di\u011fer konu ise, Facebook\u2019un mobil reklam gelirinin \u00e7o\u011funun \u201cuygulama indirme reklamlar\u0131\u201dndan geldi\u011fi. Bu reklamlar Candy Crush Saga gibi g\u00fcncel Facebook uygulamalar\u0131ndan. Buradaki mesele, bunun \u015fu anda son derece k\u00e2rl\u0131 bir reklamc\u0131l\u0131k ak\u0131\u015f\u0131 olmas\u0131na ra\u011fmen, Facebook\u2019un kendi pazar\u0131n\u0131 doygun hale getirdi\u011fi gibi ayn\u0131 h\u0131zla b\u00fcy\u00fcmeye devam etmesi olas\u0131 de\u011fil.<\/p>\n

Reklamc\u0131l\u0131\u011f\u0131n ger\u00e7ek nirvanas\u0131 tabii ki do\u011fru sosyal reklamlar. Reklamc\u0131l\u0131\u011f\u0131n bu formu, s\u0131radan reklamc\u0131l\u0131ktan daha etkili oldu\u011funu g\u00f6sterdi. Bu form, a\u011f\u0131zdan a\u011f\u0131za yay\u0131lma fikrine benzetilerek ki\u015fiselle\u015ftirilmi\u015f teklifler haline geldi. Facebook\u2019un \u00e7\u00f6zmesi gereken sorun, ki\u015filerin Timeline\u2019lar\u0131nda kullan\u0131c\u0131lar\u0131 y\u0131ld\u0131rmadan g\u00f6sterecekleri reklamlar\u0131n say\u0131s\u0131n\u0131 nas\u0131l art\u0131rabilecekleri.<\/p>\n

TV Hala Kral<\/strong><\/p>\n

Amerikal\u0131lar\u0131n g\u00fcnde 40 dakikalar\u0131n\u0131 Facebook\u2019ta ge\u00e7irdikleri iddialar\u0131na ra\u011fmen, yakla\u015f\u0131k olarak g\u00fcnde hala 5 saatlerini televizyon izleyerek ge\u00e7iriyorlar. T\u00fcketicilere ula\u015fmak a\u00e7\u0131s\u0131ndan TV, reklam b\u00fct\u00e7esinde ba\u015fl\u0131ca pay\u0131 bir s\u00fcre i\u00e7in daha alacak. Bu online\u2019a kaysa bile, YouTube ile Google ve Netflix, Hulu gibi \u015firketler pazar\u0131n \u00e7o\u011funa h\u00fckmediyor olacak.<\/p>\n

Facebook\u2019un reklamlardan ba\u015far\u0131l\u0131 bir \u015fekilde gelir elde etmesi i\u00e7in etkili bir reklam platformu olmas\u0131 gerekmiyor. Sadece i\u015fletmelerin bunun oldu\u011funa dair inand\u0131klar\u0131 bir \u00e7evre yaratmaya devam etmeleri gerekiyor. Ayr\u0131ca, kullan\u0131c\u0131lar\u0131n Haber Kayna\u011f\u0131n\u0131 kontrol ederek, bir \u015firketin ancak Facebook\u2019a reklam vererek t\u00fcketicilerin ilgisini \u00e7ekebilece\u011fine dair uygun \u015fartlar yaratabilir. Bu, Facebook\u2019un kullan\u0131c\u0131lar\u0131n\u0131n b\u00fcy\u00fcme say\u0131s\u0131 azalmas\u0131na ra\u011fmen, Facebook pop\u00fclerli\u011fini devam ettirdi\u011fi s\u00fcrece i\u015fe yarayacakt\u0131r.<\/p>\n

Derlenen ingilizce makale<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook\u2019un son zamandaki reklam kazan\u00e7lar\u0131na bak\u0131l\u0131rsa, reklamc\u0131l\u0131k d\u00fcnyas\u0131n\u0131n bir d\u00f6n\u00fcm noktas\u0131na geldi\u011fi sinyalini almak kolay olacakt\u0131r. Facebook, \u00e7o\u011fu reklamlardan gelen \u00fc\u00e7 ayl\u0131k gelirlerinde %61 oran\u0131nda devam eden bir y\u00fckselmeye sahip. Yat\u0131r\u0131mc\u0131lar bu durumdan memnun, ancak gelirlerin %62\u2019sinin Facebook\u2019un mobil reklamlar\u0131ndan gelmesi, bu ge\u00e7i\u015fi sa\u011flamak i\u00e7in m\u00fccadele etmeleri gerekti\u011fi konusunda endi\u015felerini g\u00f6steriyor. T\u00fcm bu sonu\u00e7lara bak\u0131ld\u0131\u011f\u0131nda, […]<\/p>\n","protected":false},"author":24,"featured_media":77790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":"","_yoast_wpseo_focuskw_text_input":""},"categories":[60],"tags":[459,4177,4178,4179,1736,4180],"yoast_head":"\nFacebook\u2019un Gelece\u011fin Reklamc\u0131l\u0131\u011f\u0131 Oldu\u011fu Hikayesi Ne Kadar Do\u011fru? - The Epoch Times TR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epochtimestr.com\/index.php\/facebookun-gelecegin-reklamciligi-oldugu-hikayesi-ne-kadar-dogru\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook\u2019un Gelece\u011fin Reklamc\u0131l\u0131\u011f\u0131 Oldu\u011fu Hikayesi Ne Kadar Do\u011fru? - The Epoch Times TR\" \/>\n<meta property=\"og:description\" content=\"Facebook\u2019un son zamandaki reklam kazan\u00e7lar\u0131na bak\u0131l\u0131rsa, reklamc\u0131l\u0131k d\u00fcnyas\u0131n\u0131n bir d\u00f6n\u00fcm noktas\u0131na geldi\u011fi sinyalini almak kolay olacakt\u0131r. 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T\u00fcm bu sonu\u00e7lara bak\u0131ld\u0131\u011f\u0131nda, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/epochtimestr.com\/index.php\/facebookun-gelecegin-reklamciligi-oldugu-hikayesi-ne-kadar-dogru\" \/>\n<meta property=\"og:site_name\" content=\"The Epoch Times TR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theepochtimestr\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-03T18:30:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-03T22:23:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/facebook-reklam1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yasemin Erdem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheEpochTimesTR\" \/>\n<meta name=\"twitter:site\" content=\"@TheEpochTimesTR\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yasemin Erdem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/epochtimestr.com\/index.php\/facebookun-gelecegin-reklamciligi-oldugu-hikayesi-ne-kadar-dogru#article\",\"isPartOf\":{\"@id\":\"https:\/\/epochtimestr.com\/index.php\/facebookun-gelecegin-reklamciligi-oldugu-hikayesi-ne-kadar-dogru\"},\"author\":{\"name\":\"Yasemin Erdem\",\"@id\":\"https:\/\/epochtimestr.com\/#\/schema\/person\/a4191798a6b3dfc5ab6197b62adba3e0\"},\"headline\":\"Facebook\u2019un Gelece\u011fin Reklamc\u0131l\u0131\u011f\u0131 Oldu\u011fu Hikayesi Ne Kadar Do\u011fru?\",\"datePublished\":\"2014-08-03T18:30:46+00:00\",\"dateModified\":\"2014-08-03T22:23:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/epochtimestr.com\/index.php\/facebookun-gelecegin-reklamciligi-oldugu-hikayesi-ne-kadar-dogru\"},\"wordCount\":620,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/epochtimestr.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/epochtimestr.com\/index.php\/facebookun-gelecegin-reklamciligi-oldugu-hikayesi-ne-kadar-dogru#primaryimage\"},\"thumbnailUrl\":\"https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/facebook-reklam1.jpg\",\"keywords\":[\"facebook\",\"facebook reklamlar\u0131\",\"gelec\u011fin reklamc\u0131l\u0131\u011f\u0131\",\"mobil reklamc\u0131l\u0131k\",\"sosyal medya\",\"televizyon reklam\u0131\"],\"articleSection\":[\"Taslak'da b\u0131rak\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/epochtimestr.com\/index.php\/facebookun-gelecegin-reklamciligi-oldugu-hikayesi-ne-kadar-dogru#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/epochtimestr.com\/index.php\/facebookun-gelecegin-reklamciligi-oldugu-hikayesi-ne-kadar-dogru\",\"url\":\"https:\/\/epochtimestr.com\/index.php\/facebookun-gelecegin-reklamciligi-oldugu-hikayesi-ne-kadar-dogru\",\"name\":\"Facebook\u2019un Gelece\u011fin Reklamc\u0131l\u0131\u011f\u0131 Oldu\u011fu Hikayesi Ne Kadar Do\u011fru? 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- The Epoch Times TR","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/epochtimestr.com\/index.php\/facebookun-gelecegin-reklamciligi-oldugu-hikayesi-ne-kadar-dogru","og_locale":"tr_TR","og_type":"article","og_title":"Facebook\u2019un Gelece\u011fin Reklamc\u0131l\u0131\u011f\u0131 Oldu\u011fu Hikayesi Ne Kadar Do\u011fru? - The Epoch Times TR","og_description":"Facebook\u2019un son zamandaki reklam kazan\u00e7lar\u0131na bak\u0131l\u0131rsa, reklamc\u0131l\u0131k d\u00fcnyas\u0131n\u0131n bir d\u00f6n\u00fcm noktas\u0131na geldi\u011fi sinyalini almak kolay olacakt\u0131r. Facebook, \u00e7o\u011fu reklamlardan gelen \u00fc\u00e7 ayl\u0131k gelirlerinde %61 oran\u0131nda devam eden bir y\u00fckselmeye sahip. Yat\u0131r\u0131mc\u0131lar bu durumdan memnun, ancak gelirlerin %62\u2019sinin Facebook\u2019un mobil reklamlar\u0131ndan gelmesi, bu ge\u00e7i\u015fi sa\u011flamak i\u00e7in m\u00fccadele etmeleri gerekti\u011fi konusunda endi\u015felerini g\u00f6steriyor. 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