{"id":79805,"date":"2014-11-03T22:21:42","date_gmt":"2014-11-03T19:21:42","guid":{"rendered":"http:\/\/epochtimestr.com\/?p=79805"},"modified":"2018-03-28T21:11:24","modified_gmt":"2018-03-28T18:11:24","slug":"yildiz-holding-ingiliz-united-biscuitsi-satin-aldi","status":"publish","type":"post","link":"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi","title":{"rendered":"Y\u0131ld\u0131z Holding, \u0130ngiliz United Biscuits\u2019i Sat\u0131n Ald\u0131"},"content":{"rendered":"<figure id=\"attachment_79806\" aria-describedby=\"caption-attachment-79806\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi\/mcvities-montage-march-2013\" rel=\"attachment wp-att-79806\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-79806\" src=\"https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/Mcvities-Montage-March-2013.jpg\" alt=\"Y\u0131ld\u0131z Holding \u0130ngiliz United Biscuits'i sat\u0131n ald\u0131\" width=\"500\" height=\"213\" srcset=\"https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/Mcvities-Montage-March-2013.jpg 500w, https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/Mcvities-Montage-March-2013-150x63.jpg 150w, https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/Mcvities-Montage-March-2013-300x127.jpg 300w, https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/Mcvities-Montage-March-2013-292x124.jpg 292w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-79806\" class=\"wp-caption-text\">Y\u0131ld\u0131z Holding \u0130ngiliz United Biscuits&#8217;i sat\u0131n ald\u0131<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Y\u0131ld\u0131z Holding, d\u00fcnyan\u0131n alt\u0131nc\u0131 b\u00fcy\u00fck bisk\u00fcvi \u00fcreticisi United Biscuits\u2019i sat\u0131n alarak d\u00fcnyan\u0131n \u00fc\u00e7 numaral\u0131 bisk\u00fcvi \u015firketi konumuna y\u00fckseldi.<\/p>\n<p style=\"text-align: justify;\">Son alt\u0131 y\u0131lda, d\u00fcnya markas\u0131 Godiva\u2019y\u0131 ve ABD\u2019nin k\u00f6kl\u00fc \u015fekerleme \u015firketi DeMet\u2019s\u2019i b\u00fcnyesine katan Y\u0131ld\u0131z Holding, globalle\u015fme ad\u0131na en b\u00fcy\u00fck ad\u0131m\u0131n\u0131 United Biscuits ile att\u0131. Y\u0131ld\u0131z Holding, bir s\u00fcredir sat\u0131\u015fta olan \u0130ngiliz bisk\u00fcvi ve at\u0131\u015ft\u0131rmal\u0131k \u015firketi United Biscuits ile al\u0131m anla\u015fmas\u0131 imzalad\u0131.<\/p>\n<p style=\"text-align: justify;\">Blackstone ve PAI \u00f6zel sermaye fonlar\u0131n\u0131n sahip oldu\u011fu United Biscuits\u2019in sat\u0131n al\u0131nmas\u0131 s\u00fcrecinde Y\u0131ld\u0131z Holding\u2019e HSBC ve \u00dcnl\u00fc&amp;Co \u015firketleri arac\u0131l\u0131k etti. Deloitte, s\u00fcre\u00e7te Y\u0131ld\u0131z Holding\u2019e mali dan\u0131\u015fmanl\u0131k hizmeti verirken, Linklaters ve Y\u00fcksel Kark\u0131n K\u00fc\u00e7\u00fck \u015firketleri de hukuki dan\u0131\u015fmanl\u0131k sa\u011flad\u0131.<\/p>\n<p style=\"text-align: justify;\">Y\u0131ld\u0131z Holding, Godiva\u2019da uygulad\u0131\u011f\u0131 ve ba\u015far\u0131l\u0131 sonu\u00e7lar ald\u0131\u011f\u0131 ba\u011f\u0131ms\u0131z y\u00f6netim modelini United Biscuits\u2019te de uygulamay\u0131 planl\u0131yor.<\/p>\n<p style=\"text-align: justify;\">1830 y\u0131l\u0131nda \u0130sko\u00e7ya\u2019da kurulan Carr\u2019s ile McVittie Price ve MacFarlane Lang\u2019in 1948 y\u0131l\u0131nda birle\u015fmesinden do\u011fan United Biscuits\u2019in yedisi \u0130ngiltere\u2019de olmak \u00fczere 14 fabrikas\u0131 bulunuyor. \u015eirketin \u0130ngiltere\u2019de 4.613, \u0130ngiltere d\u0131\u015f\u0131nda ise 2.558 olmak \u00fczere toplamda 7.171 \u00e7al\u0131\u015fan\u0131 mevcut. \u015eirketin 2013 y\u0131l\u0131 sonu itibariyle sat\u0131\u015flar\u0131 1 milyar 146 milyon Pound olarak ger\u00e7ekle\u015fti.<\/p>\n<p style=\"text-align: justify;\">Bu sat\u0131n al\u0131m ile ana i\u015fi olan bisk\u00fcvi ve at\u0131\u015ft\u0131rmal\u0131k pazar\u0131ndaki konumunu daha da g\u00fc\u00e7lendirecek olan Y\u0131ld\u0131z Holding, ek \u00fcretim kapasiteleri, yeni pazarlar, iki \u015firketin da\u011f\u0131t\u0131m kanallar\u0131 ve yeni \u00fcr\u00fcnler ile mevcut i\u015flerini b\u00fcy\u00fctmeye devam edecek. Her iki \u015firketin birbirini tamamlayacak \u00fcr\u00fcn ve pazar yap\u0131s\u0131, hem United Biscuits\u2019i hem de \u00dclker\u2019i uluslararas\u0131 piyasalarda daha ba\u015far\u0131l\u0131 k\u0131lacak nitelikte.<\/p>\n<p style=\"text-align: justify;\">Y\u0131ld\u0131z Holding, United Biscuits\u2019in lider konumda oldu\u011fu \u0130ngiltere\u2019nin yan\u0131 s\u0131ra, Afrika \u00fclkeleri ve Hindistan ile, Fransa, Bel\u00e7ika ve Hollanda gibi Avrupa \u00fclkelerindeki pazar pay\u0131n\u0131 art\u0131rma f\u0131rsat\u0131 elde edecek. United Biscuits ise, T\u00fcrkiye, Ortado\u011fu, Kuzey Amerika, \u00c7in ve Japonya gibi Y\u0131ld\u0131z Holding\u2019in bulundu\u011fu pazarlarda b\u00fcy\u00fcme \u015fans\u0131 elde edecek. Ayr\u0131ca her iki \u015firket, Ar-Ge ve yeni \u00fcr\u00fcn geli\u015ftirme tecr\u00fcbe ve bilgi birikimlerini birle\u015ftirerek rekabet avantaj\u0131n\u0131 g\u00fc\u00e7lendirecek.<\/p>\n<p style=\"text-align: justify;\">Sat\u0131n al\u0131m ile ilgili konu\u015fan Y\u0131ld\u0131z Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Murat \u00dclker, \u201cNohut\u00e7u Han\u2019daki at\u00f6lyede y\u0131lda sadece 200 kilo bisk\u00fcvi \u00fcreterek ba\u015flanan bu yolculu\u011fun temelinde babam ve amcam\u0131n \u015fu felsefesi yat\u0131yor: \u201cBa\u015far\u0131n\u0131n temelinde \u00f6nce b\u0131kmadan usanmadan \u00e7al\u0131\u015fmak, d\u00fcr\u00fcstl\u00fck ve kaliteli \u00fcretim gelir.\u201d Bu felsefe, 70 y\u0131lda bizi T\u00fcrkiye\u2019nin markas\u0131 yapmakla kalmad\u0131, d\u00fcnyaya a\u00e7\u0131lmam\u0131z\u0131 da sa\u011flad\u0131\u201d dedi.<\/p>\n<p style=\"text-align: justify;\">Y\u0131ld\u0131z Holding\u2019in her zaman en iyi yapt\u0131\u011f\u0131 i\u015fe odakland\u0131\u011f\u0131n\u0131, b\u00fcy\u00fcme politikalar\u0131nda da bu stratejiden \u015fa\u015fmad\u0131klar\u0131n\u0131 kaydeden \u00dclker, \u015f\u00f6yle devam etti: \u201cBizim ana i\u015fimiz g\u0131da. Yapt\u0131\u011f\u0131m\u0131z t\u00fcm yat\u0131r\u0131mlar bu alanda d\u00fcnyada s\u00f6z sahibi olma do\u011frultusunda ger\u00e7ekle\u015ftirildi. Godiva ve DeMet\u2019s ayn\u0131 strateji \u00e7er\u00e7evesinde yapt\u0131\u011f\u0131m\u0131z iki \u00f6nemli yat\u0131r\u0131m oldu. United Biscuits de bu noktada iyi bir f\u0131rsatt\u0131. Biz de bu f\u0131rsat\u0131 de\u011ferlendirmek istedik. Bu b\u00fcy\u00fckl\u00fckte bir sat\u0131n al\u0131m\u0131 sadece Y\u0131ld\u0131z Holding i\u00e7in de\u011fil, \u00fclkemiz i\u00e7in de \u00f6nemli bir kazan\u00e7 olarak g\u00f6r\u00fcyorum. Ayn\u0131 \u015fekilde United Biscuits\u2019in de bu hissedar de\u011fi\u015fiminden \u00e7ok faydalanaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Zira \u015firketin daha az kuvvetli oldu\u011fu pazarlarda Y\u0131ld\u0131z Holding daha kuvvetli oldu\u011fu gibi, baz\u0131 \u00fcr\u00fcnlerde s\u0131nai know-how \u00fcst\u00fcnl\u00fc\u011f\u00fcm\u00fcz de var.\u201d<\/p>\n<p style=\"text-align: justify;\">Sat\u0131n al\u0131m \u00f6ncesi d\u00fcnya bisk\u00fcvi pazar\u0131nda Mondelez liderli\u011fi s\u00fcrd\u00fcr\u00fcrken, Kellogg ikinci, Campbell\u2019s Soup \u00fc\u00e7\u00fcnc\u00fc, Nestle d\u00f6rd\u00fcnc\u00fc, PepsiCo be\u015finci ve United Biscuits alt\u0131nc\u0131 s\u0131rada yer al\u0131yordu.<\/p>\n<p style=\"text-align: justify;\">\u0130ngiltere Krali\u00e7esi Elizabeth\u2019in do\u011fum g\u00fcn\u00fc ve torunu Prens William\u2019\u0131n da d\u00fc\u011f\u00fcn pastas\u0131n\u0131 yapan McVities gibi pek \u00e7ok markay\u0131 elinde bulunduran United Biscuits\u2019in \u015fu anda 20 ana markas\u0131 bulunuyor. En \u00fcnl\u00fc markalar\u0131 aras\u0131nda McVitie\u2019s, Jacob\u2019s, Delacre, Twiglets, BN, Go ahead, Sultana, Penguin, Carr\u2019s, Verkade, DeliChoc, Mini Cheddars ve Jaffa Cakes bulunuyor.<\/p>\n<p style=\"text-align: justify;\"><em>\u0130HA<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Y\u0131ld\u0131z Holding, d\u00fcnyan\u0131n alt\u0131nc\u0131 b\u00fcy\u00fck bisk\u00fcvi \u00fcreticisi United Biscuits\u2019i sat\u0131n alarak d\u00fcnyan\u0131n \u00fc\u00e7 numaral\u0131 bisk\u00fcvi \u015firketi konumuna y\u00fckseldi. Son alt\u0131 y\u0131lda, d\u00fcnya markas\u0131 Godiva\u2019y\u0131 ve ABD\u2019nin k\u00f6kl\u00fc \u015fekerleme \u015firketi DeMet\u2019s\u2019i b\u00fcnyesine katan Y\u0131ld\u0131z Holding, globalle\u015fme ad\u0131na en b\u00fcy\u00fck ad\u0131m\u0131n\u0131 United Biscuits ile att\u0131. Y\u0131ld\u0131z Holding, bir s\u00fcredir sat\u0131\u015fta olan \u0130ngiliz bisk\u00fcvi ve at\u0131\u015ft\u0131rmal\u0131k \u015firketi United [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":79806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_total_topic_count_hidden":0,"_bbp_total_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":"","_yoast_wpseo_focuskw_text_input":""},"categories":[60],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Y\u0131ld\u0131z Holding, \u0130ngiliz United Biscuits\u2019i Sat\u0131n Ald\u0131 - The Epoch Times TR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Y\u0131ld\u0131z Holding, \u0130ngiliz United Biscuits\u2019i Sat\u0131n Ald\u0131 - The Epoch Times TR\" \/>\n<meta property=\"og:description\" content=\"Y\u0131ld\u0131z Holding, d\u00fcnyan\u0131n alt\u0131nc\u0131 b\u00fcy\u00fck bisk\u00fcvi \u00fcreticisi United Biscuits\u2019i sat\u0131n alarak d\u00fcnyan\u0131n \u00fc\u00e7 numaral\u0131 bisk\u00fcvi \u015firketi konumuna y\u00fckseldi. Son alt\u0131 y\u0131lda, d\u00fcnya markas\u0131 Godiva\u2019y\u0131 ve ABD\u2019nin k\u00f6kl\u00fc \u015fekerleme \u015firketi DeMet\u2019s\u2019i b\u00fcnyesine katan Y\u0131ld\u0131z Holding, globalle\u015fme ad\u0131na en b\u00fcy\u00fck ad\u0131m\u0131n\u0131 United Biscuits ile att\u0131. Y\u0131ld\u0131z Holding, bir s\u00fcredir sat\u0131\u015fta olan \u0130ngiliz bisk\u00fcvi ve at\u0131\u015ft\u0131rmal\u0131k \u015firketi United [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi\" \/>\n<meta property=\"og:site_name\" content=\"The Epoch Times TR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theepochtimestr\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-03T19:21:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-28T18:11:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/Mcvities-Montage-March-2013.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"213\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emel AKAN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheEpochTimesTR\" \/>\n<meta name=\"twitter:site\" content=\"@TheEpochTimesTR\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emel AKAN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi#article\",\"isPartOf\":{\"@id\":\"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi\"},\"author\":{\"name\":\"Emel AKAN\",\"@id\":\"https:\/\/epochtimestr.com\/#\/schema\/person\/6eb643244a30e5bc1e3f24bb56910e83\"},\"headline\":\"Y\u0131ld\u0131z Holding, \u0130ngiliz United Biscuits\u2019i Sat\u0131n Ald\u0131\",\"datePublished\":\"2014-11-03T19:21:42+00:00\",\"dateModified\":\"2018-03-28T18:11:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi\"},\"wordCount\":806,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/epochtimestr.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi#primaryimage\"},\"thumbnailUrl\":\"https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/Mcvities-Montage-March-2013.jpg\",\"articleSection\":[\"Taslak'da b\u0131rak\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi\",\"url\":\"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi\",\"name\":\"Y\u0131ld\u0131z Holding, \u0130ngiliz United Biscuits\u2019i Sat\u0131n Ald\u0131 - 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Son alt\u0131 y\u0131lda, d\u00fcnya markas\u0131 Godiva\u2019y\u0131 ve ABD\u2019nin k\u00f6kl\u00fc \u015fekerleme \u015firketi DeMet\u2019s\u2019i b\u00fcnyesine katan Y\u0131ld\u0131z Holding, globalle\u015fme ad\u0131na en b\u00fcy\u00fck ad\u0131m\u0131n\u0131 United Biscuits ile att\u0131. Y\u0131ld\u0131z Holding, bir s\u00fcredir sat\u0131\u015fta olan \u0130ngiliz bisk\u00fcvi ve at\u0131\u015ft\u0131rmal\u0131k \u015firketi United [&hellip;]","og_url":"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi","og_site_name":"The Epoch Times TR","article_publisher":"https:\/\/www.facebook.com\/theepochtimestr","article_published_time":"2014-11-03T19:21:42+00:00","article_modified_time":"2018-03-28T18:11:24+00:00","og_image":[{"width":500,"height":213,"url":"https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/Mcvities-Montage-March-2013.jpg","type":"image\/jpeg"}],"author":"Emel AKAN","twitter_card":"summary_large_image","twitter_creator":"@TheEpochTimesTR","twitter_site":"@TheEpochTimesTR","twitter_misc":{"Yazan:":"Emel AKAN","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi#article","isPartOf":{"@id":"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi"},"author":{"name":"Emel AKAN","@id":"https:\/\/epochtimestr.com\/#\/schema\/person\/6eb643244a30e5bc1e3f24bb56910e83"},"headline":"Y\u0131ld\u0131z Holding, \u0130ngiliz United Biscuits\u2019i Sat\u0131n Ald\u0131","datePublished":"2014-11-03T19:21:42+00:00","dateModified":"2018-03-28T18:11:24+00:00","mainEntityOfPage":{"@id":"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi"},"wordCount":806,"commentCount":0,"publisher":{"@id":"https:\/\/epochtimestr.com\/#organization"},"image":{"@id":"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi#primaryimage"},"thumbnailUrl":"https:\/\/epochtimestr.com\/wp-content\/uploads\/2011y\/Mcvities-Montage-March-2013.jpg","articleSection":["Taslak'da b\u0131rak"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi#respond"]}]},{"@type":"WebPage","@id":"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi","url":"https:\/\/epochtimestr.com\/index.php\/yildiz-holding-ingiliz-united-biscuitsi-satin-aldi","name":"Y\u0131ld\u0131z Holding, \u0130ngiliz United Biscuits\u2019i Sat\u0131n Ald\u0131 - 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